Hey

I'm Iddo. I am currently a research fellow at the Digital Media Lab in Bremen University, where I do research in the field of Human-Computer Interaction (HCI), robotics (HRI), and neuroscience (NeuroHCI).

In the past, I have worked as an Electrical Engineer for Intel, completed my MA/MSc in Innovation Design Engineering from the Royal College of Art and Imperial College London and co-founded an IoT/wearables medical device startup. I returned to Israel in order to join Reichman University’s communications school faculty, where I built and led the design and technology development team at the Media Innovation Lab (milab). Following five years in the research management team, I took part in building and leading the first year of the university's MA in HCI program as Head of Design & Technology Studies.

Before moving to Bremen, I was creating novel neuro-sensory experiences as Chief Design & Technology Officer and co-head of the NeuroHCI research group at Reichman University's Institute for Brain Cognition & Technology. At the institute, I was responsible for the HCI aspects of the research work, design and technology development, and oversaw all stages of research projects from conceptualization, through design and development, to behavioral and neuroimaging experiments.

I try to do interesting things with design and technology, and strive to create for a world I’d like to live in.

I’m also very much behind in updating my recent work, so if you want to know what I’ve been up to, just drop me a line.

You can find me at:
hey@iddowald.com


Places I’ve worked at:

Research Fellow, at Bremen University School of Mathematics and Computer Science’s Digital Media Lab
2024- Now


Chief Design & Technology Officer, and co-head of NeuroHCI research group, at Reichman University School of Psychology’s Baruch Ivcher Institute For Brain, Cognition & Technology
2020 - 2024

Design & Technology Projects Lead at Reichman University School of Communications Media Innovation Lab (milab)
2020 - 2021

Head of Design & Technology Studies, and founding team member for MA in HCI Program at IDC Herzliya School of Communications Media Innovation Lab (milab)
2019 - 2020
Creative Technologist & CTO at IDC Herzliya School of Communications Media Innovation Lab (milab)
2016 - 2020
Visiting tutor for mechatronics at the Royal College of Art, London
2016
Co-founder and responsible for product development at Walk With Path Ltd, London
2015 - 2016
Visiting Designer at Alt design (Atom 3D Printer), Taipei
2014
Circuit Design – Developing CPUs for mobile computing at Intel R&D Center, Haifa
2007 - 2012


Things I studied:

Double masters – MA/MSc Innovation Design Engineering (IDE) at the Royal College of Art and Imperial College, London
2013 - 2015

Master in Business Administration (MBA) at Tel Aviv University (Interrupted for joining IDE)
2012 - 2013
B.Sc. in Electrical Engineering at Tel Aviv University Specialize in: Computers, D.S.P. and Bio-electronics
2004 - 2009


Things I published:

Oran Goral, Iddo Yehoshua Wald (equal contribution), Amber Maimon, Adi Snir, Yulia Golland, Aviva Goral, Amir Amedi
Enhancing interoceptive sensibility through exteroceptive–interoceptive sensory substitution (Scientific Reports ‘24, Nature Publishing Group UK)

Iddo Yehoshua Wald, Amber Maimon, Lucas Keniger De Andrade Gensas, Noemi Guiot, Meshi Ben Oz, Benjamin W Corn, Amir Amedi
Breathing based immersive interactions for enhanced agency and body awareness: a claustrophobia motivated study (Extended Abstracts of CHI ‘23, ACM Press)

Amber Maimon, Iddo Yehoshua Wald (equal contribution), Meshi Ben Oz, Sophie Codron, Ophir Netzer, Benedetta Heimler, Amir Amedi
The Topo-Speech sensory substitution system as a method of conveying spatial information to the blind and vision impaired (Frontiers in Human Neuroscience 2022; 16: 1058093)

Iddo Yehoshua Wald, Oren Zuckerman
Magnetform: a Shape-change Display Toolkit for Material-oriented Designers (Best Pictorial, Proc. of TEI ’21, ACM Press)

Andrey Grishko, Iddo Yehoshua Wald, Hadas Erel, Oren Zuckerman
Embracing Imperfection in the Age of Digital Reproduction (Companion Publication of DIS ‘20, ACM Press)

Oren Zuckerman, Dina Walker, Andrey Grishko, Tal Moran, Chen Levy, Barak Lisak, Iddo Yehoshua Wald, Hadas Erel
Companionship Is Not a Function: The Effect of a Novel Robotic Object on Healthy Older Adults' Feelings of" Being-Seen" (Proc. of CHI ‘20, ACM Press)

Gilad Gome, Yuval Fein, Julian Waksberg, Yuval Maayan, Andrey Grishko, Iddo Yehoshua Wald, Oren Zuckerman
My First Biolab: a System for Hands-On Biology Experiments (Proc. of CHI ’19, ACM Press)

Tom Hitron, Yoav Orlev, Iddo Wald, Ariel Shamir, Hadas Erel, Oren Zuckerman
Can Children Understand Machine Learning Concepts? The Effect of Uncovering Black Boxes (Honorable Mention, Proc. of CHI ’19, ACM Press)

Adam Agassi, Hadas Erel, Iddo Yehoshua Wald, Oren Zuckerman
Scratch Nodes ML: A Playful System for Children to Create Gesture Recognition Classifiers (Proc. of CHI ’19, ACM Press)

Gilad Gome, Julian Waksberg, Andrey Grishko, Iddo Yehoshua Wald, Oren Zuckerman
OpenLH: Open Liquid-Handling System for Creative Experimentation with Biology (Proc. of TEI ’19, ACM Press)

Lucy Anderson-Bashan, Benny Megidish, Hadas Erel, Iddo Wald, Andrey Grishko, Guy Hoffman, Oren Zuckerman
The Greeting Machine: An Abstract Robotic Object for Opening Encounters (Best Conference Paper, Proc. of RO-MAN ’18, IEEE Press)

Tom Hitron, Iddo Wald, Hadas Erel, Oren Zuckerman
Introducing children to machine learning concepts through hands-on experience (Proc. of IDC ’18, ACM Press)

Tom Hitron, Idan David, Netta Ofer, Andrey Grishko, Iddo Yehoshua Wald, Hadas Erel, Oren Zuckerman
Digital Outdoor Play: Benefits and Risks from an Interaction Design Perspective (Proc. of CHI ’18, ACM Press)

Tom Hitron, Itamar Apelblat, Iddo Wald, Eitan Moriano, Andrey Grishko, Idan David, Avihay Bar, Oren Zuckerman
Scratch Nodes: Coding Outdoor Play Experiences to enhance Social-Physical Interaction (Proc. of IDC ’17, ACM Press)

Iddo Wald, Yoav Orlev, Andrey Grishko, Oren Zuckerman  
Animating Matter: Creating Organic-like Movement in Soft Materials (Proc. of DIS ’17, ACM Press)



Patents I invented:



Exhibitions I took part in:

  • Site-specific  installation at Tel Aviv Crafts and Design Biennale - Muza Eretz Israel Museum, Tel-Aviv (2021)
  • DIS2020 More than Human Centered Design, Performance and Design Exhibition -  Eindhoven (2020) (moved online)
  • Tel Aviv Crafts and Design Biennale - Muza Eretz Israel Museum, Tel-Aviv (2020)
  • Future Future – DesignIt Boost event, DesignIt office, Tel-Aviv (2018)
  • Uncanny, Design Museum Holon, Holon (2018)
  • Hello Robot, Vitra Design Museum, Germany (2017-2023)
  • DLD Innovation Boulevards, Rothschild Boulevards, Tel-Aviv (2016)
  • New Old: Designing for our Future Selves, Design Museum, London (2017)
  • London 2050 – Science Museum Lates, Science Museum, London (2016)
  • Design for Life – London Design Festival, Imperial College, London (2015)
  • Back to the Future, Axis Gallery, Tokyo (2015)
  • Show RCA 2015, Royal College of Art, London (2015)
  • Year Here Event Exhibition and Talk, London (2015)
  • Pick Me Up: Graphic Arts Festival, Somerset House, London (2015)
  • Imperial Festival, Imperial College, London (2014)
  • Sport Innovation Challenge, Rio-Tinto headquarters, London (2014)
  • ‘Peace of Design’ – GoGlobal, the Peres Center for Peace, Tel-Aviv (2014)
  • Sport Innovation Challenge for Sochi 2014, Imperial College, London (2014)
  • Data Manifestation, Royal College of Art, London (2013)


Courses I taught:

  • A Neuroscientist’s perspective on HCI
    Joint course with Prof. Amir Amedi, MA in HCI, Reichnam University (2021-2023)
  • Research “Hackathon”
    Joint course with Dr. Oren Zuckerman, MA in HCI, Reichnam University (2019-2021)
  • Research Seminar on Interaction with Non-humanoid Robots and Expressive Objects
    Joint course with Dr. Hadas Erel, MA in HCI, Reichnam University (2019-2020)
  • “Final Project” Course
    MA in HCI, Reichnam University (2019-2020)


Talks I gave:

  • Variations in Fabric and Motion - Crafting the Future International Conference, Tel Aviv Biennale of Crafts & Design.  Muza Eretz Israel Museum, Tel-Aviv (June 2021)
  • Interdisciplinary Innovation and Interaction - Design Foundations course, HIT Hulon (March 2019)
  • Israel Robotics Meetup #3. Google Campus, Tel-Aviv (May 2018)
  • Year Here yearly event, London (May 2015)
  • Pick Me Up graphic arts festival. Somerset House, London (April 2015)


Places that featured my work:

IDDO WALD, TEL-AVIV, ISRAEL 2023